Public Outreach & Visual Science Communication

Bringing Science and Nature Closer to People

Connecting broad audiences with science and nature sparking curiosity, understanding, and engagement. From early communication concepts to educational materials, exhibitions, and public-facing experiences.

Where is your project right now?

Projects can enter the process at different stages. Start where it adds the most value.

1 Clarify & Explore

Create a stronger communication direction before choosing the final format.

You already know your research or topic. This stage creates space to step back, uncover its communication potential, and shape a clear direction for how it could connect with audiences beyond your immediate field.

2 Develop & Test

Turn an existing visual idea into a strong and audience-oriented solution.

You already have an idea or format in mind for communicating your content to a broader audience. This stage explores how to translate that idea into a visual solution, iterating and refining it before final implementation.

3 Implement & Disseminate

Bring a defined communication idea into its final visual form.

You already know what you want to create. This stage brings the idea to life through visual design and illustration, with iterative feedback from the project team. Support can also be provided for planning how it will reach its intended audience.

Includes:
Understanding the broader context · prioritizing the key message · aligning purpose and audience · exploring possible formats · selecting the direction with the strongest potential for impact.

Outcome:
A focused communication direction and prioritized visual idea(s)

Includes:
exploring different visual ways to develop the chosen format · adapting content for visual clarity where needed · creating prototypes · testing with the intended audience · refining the solution before implementation

Outcome:
A tested and refined communication solution

Includes:
developing the visual concept · iterative refinement with the project team · final visual development · preparing the final material for delivery · dissemination planning where relevant

Outcome:
A completed visual communication project, ready to reach its intended audience

Possible formats

Depending on the topic, audience and communication goal, the final solution can take many different forms, such as:

Illustration · Exhibition · Educational material · Interactive installation · Visual story · Information design